Run a product launch with 20 creators
The job: book a cohort of creators for a launch, get them live in the same window, and know which ones drove results, without a team of coordinators.
When you'd do this: a product drop, a seasonal push, or any moment you want concentrated creator reach on a deadline.
The path
1. Frame the brief. Write who you want to reach and what the launch is: "Skincare creators in the US whose audience is women 25-40, for a Vitamin C serum launch." Pick Instagram or YouTube. mozie reads it and sharpens the targeting with a few questions.
2. Shortlist 20 that fit. Discovery ranks creators by campaign and audience fit. Select the ones you want and Add to a Collection, your launch shortlist. Use the media kit's available performance context and labelled audience estimates to review the fit.
3. Move the cohort into a campaign. Add the collection to a new campaign. Every creator now sits at the start of the lifecycle, and you can drive all 20 from one view.
4. Outreach, at once. Send outreach from your connected inbox using a template. Replies land in one inbox, each tied to its creator. mozie can draft and suggest replies so 20 conversations don't become 20 tabs.
5. Terms, contracts, deliverables. Send deal terms, sign contracts from the accepted terms, then collect and approve deliverables, tracking who's where without chasing.
6. Go live in the window. Generate a tracking link per creator; they post and submit their live URL. Because it's a cohort, you can see who's live and who's pending at a glance.
7. Measure and rebook. The performance view shows reach, engagement, and cost per view / per engagement per creator (with EMV where available). Keep the creators who delivered and rebook them for the next drop.
Or drive it from your AI tools
"Find 20 skincare creators in the US whose audience is women 25-40, add them to a new 'Vitamin C launch' campaign, and draft outreach."
Connect the MCP server and run the whole cohort by chat.
You're done when
Your 20 creators are booked, live in the launch window, and ranked by what they actually drove.
Good to know: click-through tracking and automatic post-stats are rolling out, so some performance numbers fill in over time; EMV is labeled an estimate.