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The Frame Fellowship is a funded 10-week residency in San Francisco for creators covering AI and its impact on society. Its first cohort accepted 13 fellows from over 150 applications. A week out from the cohort-two deadline, Frame asked Mozie to find early-stage creators worth betting on. We reached 300 highly relevant creators, drove 120+ completed applications inside the week, and placed a fellow in the cohort. Frame has since come back with recurring work.
300
Relevant creators reached
120+
Applications driven in one week
5 days
Total delivery time
1
Fellow placed in a <10% acceptance cohort
The Frame Fellowship flies creators to San Francisco for 10 focused weeks: housing and food covered, a $10,000 stipend, and mentors like Rob Miles and the former COO of Veritasium. Its first cohort produced 260+ pieces of content with around 7 million views, and 60% of fellows left with funding or contracts. It is deliberately selective. Cohort one accepted 13 fellows from more than 150 applications, an acceptance rate under 10%.
For cohort two, Frame needed something harder than volume: early-stage creators, roughly 2K to 50K followers, with a real point of view and a shipping habit. Not creators who had already made it. People still early enough that 10 focused weeks could change their trajectory. And the application deadline was about a week away. Finding creators like that is a needle-in-a-haystack problem, because the signal that matters (a distinct voice, an upward trajectory, genuine interest in AI and its impact on society) does not show up in follower counts.
“Frame wasn't looking for creators who had already made it. They were betting on who's next. That's a much harder search, because the signal isn't in the follower count.”
We ran discovery against Frame's bar and built a list of 300 creators whose work actually fit the program. Each one got a personalized invitation with a rule attached: the email had to reference something specific about that creator's work, and if we could not write that line honestly, they did not belong on the list. Alongside the invitation, every creator received a full, honest program brief covering what the fellowship is, what came out of cohort one, and the commitments involved, including the parts that would make the wrong candidate self-select out. The whole engagement, from brief to final send, took five days.
“The rule for every invitation was simple: reference something specific about the creator's actual work, and if we can't write that line, they shouldn't be on the list.”
The outreach drove 120+ completed applications inside the week, close to the volume of the program's entire first application cycle. Frame's application is not a form you fill in five minutes; it takes an hour or two of real work, which makes the conversion the story: roughly four in ten creators we reached cared enough to finish it. The applications were strong, one creator we surfaced was accepted into the cohort, and the selection was made by Frame's committee, not by us.
Anyone can blast ten thousand emails and point at a big top-of-funnel number. Converting four in ten of a cold list into an hour-plus application only happens when two things are true at once: the targeting is precise enough that the opportunity genuinely fits the person reading it, and the outreach is honest enough that they trust it. That is the same machinery every brand campaign runs on. The names change, the funnel does not: find the right people, reach them with something true, and the conversion takes care of itself. And the verdict that matters most is not in this write-up. It is that Frame came back with more work.
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