Frequently Asked Questions

Creators should base pricing on CPV (cost per view) and CPE (cost per engagement), not follower count. To calculate your rate, multiply your average views by your target CPV. For YouTube, brands typically benchmark CPV between $0.01 and $0.05. Mozie's media kit auto-calculates your CPV and CPE from real performance data, giving you the numbers to negotiate confidently.

Brands evaluate creators on CPV, CPE, engagement rate trends over time, audience demographics alignment, content relevance to their product, and brand safety. Follower count is near the bottom of the list for sophisticated marketing teams. 72% of brands now prioritize engagement rate and audience relevance over follower count when selecting creator partners.

Micro-influencers (10K to 100K followers) deliver higher engagement rates (1.81% vs under 1% for macro), more trusted recommendations from niche audiences, and 2 to 3 times higher conversion rates. Academic research published in the Journal of Marketing confirms that low-followership creator targeting outperforms high-followership by an order of magnitude on ROI metrics.

Look for engagement rate anomalies, low-quality or generic comments, sudden follower spikes without viral content, and audience location inconsistencies. The macro tier (100K to 500K) has the highest fraud rate at 48.3%. Mozie's discovery pipeline includes fraud detection and audience quality scoring, flagging suspicious accounts before you commit budget.

You can create your account and run your first creator discovery in under five minutes. Connect your Gmail for outreach, add your team members, and you are ready to launch campaigns. No technical setup or API integrations required to get started.

Write a campaign brief describing your target audience, creator preferences, and campaign goals. Mozie's AI analyzes your brief and returns a ranked list of matching creators with relevance scores, audience data, engagement metrics, and content samples. Review the results, save creators to a collection, and start outreach directly from the platform.

Yes. You can add creators manually by their YouTube or Instagram handles, or import a list. Mozie enriches imported contacts with audience analytics, engagement data, audience demographics, and content analysis so you have complete profiles for every creator in your workspace.

Mozie integrates with YouTube and Instagram for creator discovery and analytics. Gmail and WhatsApp are supported for outreach and automated creator communication. Razorpay integration enables direct creator payments from within the platform.

Connect your Gmail account via OAuth to send and receive creator outreach emails directly within Mozie. AI generates personalized messages that reference each creator's actual recent content. Track email opens, responses, and conversation history alongside creator profiles. All communication stays in your Gmail, and Mozie provides a streamlined interface for managing creator conversations.

Yes. Mozie fetches up-to-date analytics from YouTube and Instagram, including subscriber counts, engagement rates over multiple time periods, content performance, audience demographics, and growth trends. Data refreshes during discovery and can be updated on demand for creators in your collections.

Mozie offers tiered pricing based on your team size and discovery volume. We offer a free trial so you can test the platform with real campaigns before committing. Visit our pricing page for current plan details and feature comparisons.

Yes. Mozie offers a free trial that gives you full access to creator discovery, campaign management, and analytics. No credit card required to start. You can upgrade to a paid plan when you are ready to scale your creator program.

When your monthly discovery credits are used, you can purchase additional credits or wait for your next billing cycle to refresh. Your existing campaigns, creator collections, and analytics remain fully accessible regardless of credit balance.

Mozie is an AI-powered creator marketing platform that helps brands discover relevant creators, manage campaigns, and track performance across YouTube and Instagram. It covers the full workflow from campaign brief to results, including AI-powered creator discovery, automated outreach via Gmail and WhatsApp, campaign management, and performance analytics with per-creator ROAS tracking.

Mozie analyzes your campaign brief using AI to understand your target audience, campaign goals, and creator preferences. It then searches across creator profiles on YouTube and Instagram, scoring each on content relevance, audience quality, engagement patterns, and brand safety signals. The result is a ranked shortlist of matching creators delivered in minutes, with detailed analytics for each.

Mozie auto-generates media kits for every creator with audience demographics (age, gender, location), engagement rate trends over 7 to 365 days, average views broken down by content format, recent content showcase, growth analytics, and calculated CPV and CPE. These media kits are always live and always current, updated automatically as the creator's metrics change.

Yes. Mozie calculates CPV (cost per view) and CPE (cost per engagement) from real performance data, so creators can understand what brands are evaluating and price their sponsored content competitively. This helps creators move beyond follower-count-based pricing to data-backed rates that reflect their actual value.

Yes. Mozie uses industry-standard encryption for data in transit and at rest. We follow SOC 2 principles, perform regular security audits, and never share your campaign data, creator lists, or outreach content with third parties. Your competitive intelligence stays private.

Mozie only collects publicly available creator data from YouTube and Instagram via their official APIs. We comply with GDPR and CCPA requirements. Creators can request data deletion at any time. We never scrape private data or access content behind authentication barriers.

Yes. Mozie is fully compliant with the YouTube API Terms of Service and Google API Services User Data Policy. We undergo regular compliance reviews and maintain transparent data usage disclosures.