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Naukri Campus wanted to drive an awareness campaign for their All India NCAT exam and go live with creators delivering CPV under ₹1. Mozie identified 50 highly vetted influencers, took the campaign live in 5 days, and delivered CPV under ₹0.20. What started as an awareness play turned into 900+ registrations at under $2 per user acquisition, outperforming every traditional campaign they'd run.
<$2.50
Cost per 1,000 views (CPM)
900+
Registrations driven
5 days
Brief to campaign live
<$2
Per user acquisition cost
Naukri Campus, one of India's largest platforms connecting students with career opportunities, was launching AINCAT, their All India Online Aptitude Test. The goal was to drive massive awareness for the exam among a very specific audience: college students and recent graduates aged 18–25 who were actively looking for internships and career opportunities. The campaign needed influencers who spoke directly to this audience, creators whose followers were students preparing for placements, exploring career paths, and seeking their next opportunity. On top of that, every creator had to deliver CPV under ₹1, and the campaign had to go live fast.
Within hours of receiving the brief, Mozie ran discovery to find creators whose audiences matched this target segment precisely: education-focused, career-oriented, and specifically reaching students who were actively seeking internships and job opportunities. Not generic student audiences, but the exact segment that would care about an aptitude test that could open doors to top companies. Mozie reached creators where they already are, on WhatsApp, Instagram, and email, so there was no onboarding friction. Creators didn't need to sign up to a new platform or go through a lengthy process. The result: a response rate of under 4 hours. Beyond discovery, Mozie ran a deeper media kit analysis on every shortlisted influencer. Each creator was evaluated on their relevance to Naukri Campus's brand image, audience alignment with the career-seeking student segment, engagement rate, and past growth trends. This surfaced the expected CPV to be under ₹1, confirmed that ER% and views were trending upward, and ensured the creator's trajectory aligned with the campaign goals. This level of analysis is what helped Mozie surface and recommend highly relevant influencers to the Naukri Campus team, not just popular ones, but the right ones.
“The deeper media kit analysis helped us get the right influencers. They were highly relevant and I didn't have to spend a lot of time analysing profiles myself. The execution was fast, smooth, and the creators' content quality was really at par with the brand.”
Every creator went through Mozie's rigorous vetting process. We didn't just look at follower counts. We analyzed historical CPV performance, audience demographics, engagement patterns, and content relevance. Only creators with proven CPV under ₹1, strong audience alignment with the career-seeking student demographic, and consistent content quality made the shortlist. From the 50 vetted creators, Naukri Campus selected their final roster. The entire process, from brief to creator selection, happened in under 48 hours.
Creator Selection
RujHi
@rushi_countryman
Followers
58.1K
ER%
23.48%
Expected CPV: ₹0.01 - ₹0.87
Sudhakaran
@iam.sudhakaran
Followers
753.6K
ER%
8.42%
Expected CPV: ₹0.18 - ₹0.55
Abhinab Das
@careertadka
Followers
70.5K
ER%
12.59%
Expected CPV: ₹0.10 - ₹0.38
Once creators were selected, Mozie managed the entire execution pipeline. Each creator was guided to highlight specific key messages: the chance to secure internship opportunities through AINCAT, and the recognition students could gain from top companies by participating. Scripts and content were vetted for quality, language, and alignment with Naukri Campus's brand values and image before going live. Content approvals happened directly on the Mozie platform. No back-and-forth emails, no lost feedback threads. Every piece of content was reviewed to ensure it resonated with the target audience while staying true to the brand. As Damini put it: "The team noted down everything and sent it over for final confirmation so nothing was missed. The execution was very smooth." The campaign went from brief to live in just 5 days. Within 3 days of going live, the results were already exceeding targets.
Content Workflow
Key messages verified
What Naukri Campus planned as an awareness campaign turned into a full-funnel performance engine. The numbers told a story nobody expected:
Campaign Performance
Views
800k+
CPV
₹0.2
Clicks
30k+
3x returns over traditional campaigns
“The campaign objective was completely awareness but to my surprise I got really good quality influencers who performed well in terms of views, engagement, plus getting us registrations as well. When I give briefs to agencies they say give us one objective, registrations or awareness. But pulling out influencers who can do both is something that will be our future.”
Most brands are told to choose: awareness or performance. Run a reach campaign or a conversion campaign. Naukri Campus didn't have to choose. By identifying really good quality creators whose audiences genuinely cared about career opportunities and aptitude tests, every view was a qualified view. The content wasn't just seen, it was acted on. Students didn't just watch; they registered. This is what happens when right-fit discovery at Mozie is paired with a streamlined process. Creator selection driven by audience fit, not just follower counts. CPV as a vetting criterion, not an afterthought. And a single workflow from discovery to content review to go-live, so the brand team can focus on strategy while execution happens at speed.
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