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India's leading online forex platform needed Indian travel creators with 400K+ followers and a CPV under ₹0.10 for their April travel season push. Mozie surfaced 30 vetted creators with full metrics in under 10 minutes. The brand reviewed and finalized 10 campaign-ready creators who met every requirement.
10
High-fit creators discovered
<10 min
Brief to 30 creators surfaced
<$1.25
CPM benchmark met across all creators
This brand is one of India's leading online foreign exchange platforms, part of a major travel group. Trusted by over 10 lakh customers, they offer competitive exchange rates, zero hidden charges, and doorstep delivery across 650+ cities in India. Their product suite spans currency notes, prepaid forex cards, and international money transfers. For Indian travelers heading abroad, this platform is the go-to destination for buying forex before a trip.
With India's peak international travel season starting in April, the brand wanted to partner with Indian travel creators who travel internationally. They wanted authentic travel content that naturally showcased how the platform makes forex effortless, whether that's buying currency, loading forex cards, or comparing live rates before a trip. Their target audience was Indian millennials and Gen Z between 20 and 45 who travel internationally for leisure, work, or education. These are digitally savvy consumers who compare rates before buying forex, use UPI and apps for payments, and actively consume travel content on Instagram and YouTube. The brand wasn't looking for ambassadors. They wanted creators whose content naturally covers international travel, from trip planning and travel budgets to overseas experiences and the practical side of traveling abroad.
“We're looking for Indian travel creators who travel abroad and make content around travelling, tips, and information. The creators need to be delivering real views at an efficient cost. CPV under 0.10 was our baseline.”
The brand came with specific, measurable criteria that every creator had to meet. CPV was the non-negotiable metric. They weren't optimizing for reach alone. They wanted proof that the creators they partnered with delivered real, quality views at an efficient cost. A creator with millions of followers but inflated rates and passive viewership wouldn't make the cut. CPV under ₹0.10 was the filter that separated high-performing creators from high-follower creators. They also evaluated using CPV median and CPV lower range to ensure consistency, not just one viral hit inflating the average.
Mozie ran discovery against the brand's brief, evaluating creators across Instagram and YouTube who fit the international travel niche within the Indian creator ecosystem. Each candidate was reviewed across multiple dimensions. Within minutes, Mozie surfaced 30 highly relevant creators with available performance signals and shared them with the team. From there, the brand reviewed the data, compared creators against their selection criteria, and finalized 10 creators who met every requirement and were actively travelling during the season.
The shortlist wasn't a spreadsheet of handles and follower counts. It was a campaign-ready lineup with full metric transparency. The brand's team reviewed the metrics and content for each creator. The quality of the match meant they could move directly from review to outreach without a second round of vetting.
“We reviewed the metrics and content for every creator Mozie surfaced. Every single one met our CPV threshold, and the audience data was exactly what we needed for the travel season campaign. The shortlist was ready to act on.”
Most creator campaigns are evaluated on reach or engagement rate. This brand took a more sophisticated approach by anchoring their selection on CPV, the actual cost of each view delivered. This matters because follower count and engagement rate don't tell you whether a creator delivers efficient viewership. A creator with 500K followers and a ₹5 lakh rate might look impressive, but if their average views per post are low, the cost per actual view is high. CPV cuts through vanity metrics and answers the question that matters: how much does it cost to get one real person to watch this content? By setting the bar at CPV < ₹0.10, the brand ensured that every rupee of their creator budget was working efficiently. And by cross-referencing CPV median and CPV lower range, they protected against creators whose average was pulled up by a single outlier post.
Finding 10 creators who meet a specific CPV threshold, audience demographic, content niche, and follower minimum across a single geography normally takes a team days or weeks of manual research. Rate cards have to be collected, view counts have to be manually calculated against rates, and content has to be individually reviewed. Mozie compressed that entire process into less than a day. Not by cutting corners on quality, but by automating the analysis that would otherwise require a team to do manually. The result: the brand had a vetted, data-backed creator shortlist ready for their peak season, with time to spare. For a brand where every campaign rupee needs to deliver measurable viewership, having the right data at the right speed isn't a convenience. It's the difference between launching on time with the right creators and scrambling to fill a roster with whoever's available.
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