What is Media Kit?

What is a Media Kit?

A media kit is a creator's professional portfolio that presents their audience data, content performance, and partnership capabilities to potential brand partners. It serves as the creator's business card, pitch deck, and performance report combined into one document or dashboard.

Why Media Kits Matter in Creator Marketing

78% of brands request a media kit before they will consider a partnership conversation. Creators with professional media kits receive 2.8x more brand inquiries, and those with quantified performance results see 4.2x more interest. The media kit is not a nice-to-have. It is the primary tool creators use to win brand deals.

What a Modern Media Kit Should Include

The era of static PDF media kits with follower count screenshots is ending. Modern media kits include real-time audience demographics (age, gender, location, language), engagement rate trends over multiple time periods, average views segmented by content format (long-form vs Shorts/Reels), recent content showcase with performance data, calculated CPV and CPE, growth trajectory, and past brand collaboration examples with results. Platforms like Mozie auto-generate live media kits that update as the creator's metrics change.

Media Kit Best Practices

Lead with metrics, not follower count. Show trends, not snapshots. Include audience demographics prominently. List CPV and CPE so brands can immediately assess cost efficiency. Keep it current, which is why live dashboards outperform static documents. Every metric you share should answer the brand's core question: what will I get if I partner with this creator?